WordPress Grand Rapids e-commerce

WordPress E-Commerce: April 2014 meetup

We talked about WordPress E-Commerce at our April 2014 meetup: digital products, physical products, membership subscriptions, and events. We started with general considerations, then talked about specific plugins and platforms.

If I missed anything, please leave a comment, and I’ll add to the post.

WordPress Grand Rapids e-commerce

WordPress Grand Rapids e-commerce

General e-commerce considerations

Brian Richards

Payment gateways

  • Most common: Stripe, PayPal, Authorize.net
  • Stripe
    • Brian’s favorite
    • Great for devs
    • Has an iframe option, but people are less likely to trust it because the browser doesn’t show a padlock
    • Easy to test
    • Faster transfers to your bank account than PayPal
  • PayPal
    • Brian’s not a fan
    • Poor documentation
    • Some have experienced delays or holds on funds

Taxes

  • You must charge for physical goods if selling to MI buyers

Shipping

  • Most plugins provide flat rate
  • You can use APIs to get shipping rate tables from shippers

Analytics

  • Major plugins support Google Analytics, and have extensions for other analytics systems

Plugins

Brian Richards

WooCommerce

  • Example site: WPSessions
  • If selling only 1 item, set cart page to the checkout page, so when buyer adds item to cart, they go straight to checkout. Note: this prevents the from editing their cart.
  • Product Data
    • Simple: standard product
    • Variable: variations like size, color. Can attach different thumbnails to different variations
  • Virtual: not physical
  • Downloadable: not physical, but also downloadable
  • A product can be downloadable but not virtual. Example: combo ebook and physical book.
  • Linked Products
    • Up-sells: additional products shown on product page
    • Cross-sells: additional products shown in checkout
    • Grouping: create bundle

iThemes Exchange

Easy Digital Downloads

  • Very easy
  • Many add-ons
  • Only digital products, and great at it
  • User History extension: displays buyer’s path and analytics

More plugins

Chad Warner

WooCommerce

Easy Digital Downloads

s2Member

  • Example site: School Communicators Network (in development)
  • How to restrict page. Show redirection.
  • s2Member
    • Quick-Start Guide
    • General Options
    • Restriction Options
    • API / List Servers

Event Espresso

Gravity Forms and PayPal Add-on

Steve Colthorp

  • Example site: Flowerland
  • Gravity Forms can be more flexible than e-commerce plugins, because it lets you create all the fields you want.
  • Dynamic Population lets you pass values to Gravity Forms using query strings or other methods.

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