We talked about what we learned at WordCamp Grand Rapids 2014. We took turns sharing specific things we learned and actions we took as a result of WordCamp.
Talk titles below link to slides for the talk. Here are links to all the WordCamp Grand Rapids 2014 slides.
- about page
- include basic overview, historical overview, testimonials, success stories
- clear CTAs
- create clear path
- align to sitemap
- offer clear value proposition: tell what they’ll get
- landing pages
- one task
- make content personal
- Rebecca includes stories about kids in posts
- wp_list_pluck: returns a numerically indexed array of values from the specified field
- human_time_diff: displays time in human readable format (such as “two days ago”)
- make_clickable: turns email addresses and URLs into clickable links
- get_extended: get your content, both before and after the more tag
- _split_str_by_whitespace: breaks a string into chunks by splitting at whitespace characters
- is_email: tells whether something is actually an email address
- antispambot: obfuscates an email address
- __return_false: returns false
- job responsibilities change all the time; find people who aren’t one-trick ponies
- find those willing to learn and adapt
- must speak excitedly and confidently about their ideas, but must realize that design is about client’s audience, not about them or the client
- only you control scope
- say no
- or say “yes, but it’s going to cost you” (wishlisting)
- hire a coach; Ian attributes 90% of his success to his coach
- how to find time to work on biz when working in biz?
- hire others to free up time
- allocate 1 day a month or at least a couple days a month to working on biz
- need a new site?
- has it been 3-5 years?
- is your type hard to read?
- do people need to pinch and drag to view on mobile?
- is it hard to navigate?
- does it look dated?
- can’t have a “timeless” site; sites have shelf-life of 3-5 years
- don’t buy theme before you have content
- people read websites like a billboard at 60 mph
- redundancy is your friend
- include same CTA in multiple places on page
- “almost” flat design: slight shadows and lines to make it clearer what to click, while remaining minimal
- Michelle doesn’t like sliders because they don’t convert well
- you should have just one important message, not 5
- still make sense for gallery (just look at photos, not do anything)
- don’t use for CTAs
- how do you handle clients who want to make design decisions?
- Ask why. Have a productive discussion about better way to accomplish
- design process
- start with sitemap and wireframe
- use hooks and filters when possible, and only child theme templates when you can’t use hooks or filters
- have delivery deadlines in agreement with payments scheduled
- make sure client can’t drag project out
- tell client when they need to provide content and review work
- bill regardless of whether they meet their responsibilities
- launch regardless of whether they meet their responsibilities
- Chad Warner’s post about sliders: Why your website shouldn’t have sliders, and alternatives
- WordPress.tv: videos from WordCamps, meetups and more
- Make theme by The Theme Foundry: easily customizable without code. Topher used for his blog.
- Topher’s post on taking payments with Stripe.
- GiveCamp Grand Rapids: Nov. 7-9, 2014. Volunteer to help nonprofits with websites, software, etc.